Using Controversy In Advancing Your Marketing Tactics in Three Ways

October 23rd, 2015

Controversial topics make popular blog icons steer away from the topic while aspiring bloggers want to glue themselves all over it so people can see them and create more traffic.

Controversial topics are useful if blogged correctly. You could introduce a new insight or create new enemies for yourself. But still, you get what you came for in any case.

A Reply

You could write an open letter in your blog addressing parties or issues involved in the matter. This might be a bit less impactful, but it gives you a positive and non-biased light as you attempt to clarify things from a matter-of-fact point of view.

If you incite new perspectives from your new and old readers, you’ll get more traffic than you bargained for.

A Suggestion

Along with an open letter, you could include a detailed, technical explanation of your plan to resolve the controversial issue. Not only will this earn you brownie points from people reading your blog, you might be given a listen by some concerned parties. Imagine the boost your blog can get.


Take a biased side and watch the Internet sprawl all over your content. Now, you might put your reputation on negative risk here. But you will get a huge gain from your traffic.

If you play this correctly, you can get permanent viewers on your sight. While many will flail negativity against you, always remember that you could always change your image with an open letter about your perspectives in a matter-of-fact style of writing.

Analysing The Lost Art Of Keyword Repetition

August 24th, 2015

During the early days of Web 1.0, keyword stuffing is a common practice. With lax Google algorithms, finding a website and advertising was easy with keyword stuffing. Then Google introduced several new algorithms that penalised websites with tons of keyword stuffing. Hiding keywords in wallpapers, images and other methods today will get you nowhere with your internet marketing strategies.

But it’s still needed. So how do you do it properly?

1. Search Results

Your search results requires only one repetition in your header and one repetition in your description. You need to draw the eye and have people click on you. Why it’s only once is because searchers must perceive you as relevant and trustworthy. Placing a keyword on your URL is essential as well.

2. Content

Using subheaders are encouraged in today’s content to facilitate the flow of ideas and help improve the reading quality of articles and posts. Place at least two to three keyword repetitions in the different parts of your content. You could place keywords in areas where users may have questions. Search engines have an algorithm called topic analysis, which searches for relevant terms in your articles to rank.

3. Images And Media

Always make sure your keywords are repeated once in your alternative images. Embed a keyword in a video if you’re using a video. But always remember that you just have to do it once and not multiple times to avoid penalties.

How Can You Optimise The Past? You Won’t Believe It Until You See It!

June 19th, 2015

For most bloggers, forward and recent content is most important. After all, nobody wants to skimp lots of pages to get back to the past. However, optimising your past content actually helps you drive more audience traffic (and also minimises the time needed to add new content.) See here.

  • Refreshing the Facts

Of course, you’ll have to update the content of your old posts so they become relevant to your present. You might have talked about Google Panda in the past for example. Compare the situation with Google’s Mobilegeddon and how the two actually coincide with each other.

Relevance helps you create more interest in your topic that is part of the recent news.

  • High Traffic Posts

It’s highly probably that some of your old posts have gained authority over the subject. With a great deal of page authority, improving your old post with fresh content is something else.

Your new posts will also lead to new social shares and inbound links when you revive them.

  • Change The Publish Date

Now you might say this is quite simple, but changing the date and promoting the updated content to your social media accounts and newsletters does earn you lots of star points. They’ll find it useful and it’ll gain traction once more.


Google’s New Update Is The Latest Threat to Small Businesses All Over the World

April 21st, 2015

It’s no question that small businesses all over the world rely on Google and other search engines to reach their consumers location-wise. Google often updates its algorithms and as an Internet marketer, every one of us fears that such a day would come.

Now, it’s April 21, 2015. Google had announced in February that it is making new changes to its mobile search algorithm at this time of the year. This could greatly affect plenty of small businesses.

Google has announced it is favouring mobile-friendly websites. So now, I guess it’s time to have a responsive web design everyone!

A mobile-friendly website is described as a website with large text, easy-to-click links and can resize to fit on any screen.

This is a logical move for Google to be honest. Almost every person in the world uses a smartphone to access information from the Internet. Many people had also complained about finding useful websites that aren’t mobile friendly.

While it could destroy plenty of small businesses, that’s actually exaggerating it. Google has informed the world two months before they actually implemented the new update. So it is only fair and no one has the right to complain for it is, after all, Google’s customers as well.

Online Marketing Content Diversity [Infographic]

February 20th, 2015

As content slowly moves from desktop publishing to smartphone marketing, websites must remodel their content’s diversity and their website design. Web 2.0′s capability to include videos and photographic content will dominate this years content production

Be sure to update your content more often. You’ll definitely need it.

Three Content Generation Ideas That Ensure Very High Traffic.

December 19th, 2014

Content generation is never an easy task, but it can be if you find the right information and sources to put in your blog. However, a generic tips-based blog isn’t going to cut it for your content. You’ll need something fresh and compelling that your readers will have to share in social media or any other network membership they have.

  1. Touching Stories

However, these are not fictional stories. If you happen to stumble upon a touching or unbelievable story over the internet, sharing the story through your blog (first condensed into your own words, think of it as a book report. Complete with everything you feel about the story) will always help. Then let your social media share buttons below and your RSS feed do their thing.

  1. Guest Blogs From The Audience

If you’re a business looking to build your own brand, it would be great to have your audience write the stories for you. Encourage people to tell you stories about using your products or services and if it had touched their lives. When you get submissions, you could encourage the authors to share their content published in your website, which could help generate shares in social media and other networks.

  1. Image-Centric Content

Images speak a thousands more words than words themselves. Using infographics that tackle with real-life situations or even learning to create your own infographics is great content for your website. It’s easier to share and see in social media too!

Curate Vs. Create: The Lowdown on New Blog Posting

October 15th, 2014

Curators nowadays research about the best and interesting relevant content on websites. Taking over the role of many bloggers and content creators, is curating the best move rather than content creation? Here are a few points to consider.

1. The Internet is Chock-full of Content

Affordable production equipment allows normal people to create interesting and high quality content at a moment’s notice. With everyone almost making interesting shows, videos, photos and other hobby-related media over the internet, adding more is quite consequential except from an SEO perspective. Newer content may drown out in the noise as a “been-there-done-that” kind of media.
2. Curating Saves Time and Bandwidth
Video and photo hosting cloud sites allow for photo embedding without redirecting the traffic to another website. This can increase site traffic without directing them away from the “money site.”

3. High Quality Content

Researchers must ensure high quality content relevant to the website’s topics. If it presents any media that is unrelated (except on special occasions, such as a holiday or advertising), then it could lose integrity swiftly. Producing content could resolve this issue.

4. SEO Troubles
The absence of text on curated posts, such as videos and photos, will cause difficult for search engine robots that index the posts accordingly. Original blog posts often contain these keywords, which amplify the site’s viewability with search engines.

Three Secret Ways to Use HTML to Up Your SEO Potential

September 12th, 2014

HTML is not just for website design, it is a way for search engines to understand your website’s content, making it easy to classify your website. Not going over the dark side (of the black hat, mind you), here are three secret ways you could use HTML coding to improve your website’s potential.

1. No Follow
You want good outbound links to ensure that audiences interested in knowing more about the highlighted information understand you make use of reliable sources, thus improving your website’s reputation. However, monetising a blog means using paid links. Using the “nofollow” command helps warn search engines that you are aware you are sending your readers to a paid link, or content you are not too sure about. Implementation appears like this.

<a href=”insertURLhere” rel=”nofollow”>text</a>
2. Multiple Languages
If you have multiple languages implemented in your website, declaring the HTML attribute in the code helps search engines classify it based on country or region. While URLs already indicate the website’s country of origin, declaring the language helps. Not only will your interchangeable language website reach a wider audience and improve traffic, search engines know faster where to place the website too.

Implementation: <html lang=”countrycode (here’s a list)”>

3. Responsive Design Mobile phones and tablets are becoming widely used for online research and smaller screens need special treatment. A knowledge of CSS will help in implementing the following codes based on your design.

Implementation: @”contentpointer” {min-width: “pixel limit for small screens”} and {max-width: “pixel limit for small screens}

For widths, a phone normally has 767 pixels. Tablets have 768-992 pixels, and high definition monitors can display more than 1200 pixels.

Are Your Media Connections Right For the Job?

August 14th, 2014

With today’s information age, the TV and radio are not the only sources of information there is. Every media network, including social networks, cater to a niche audience. If their media connections do not work for your business, do not bother working with them. Here are a few things to consider in maximising your media networks for your business.

1. Target Market
You have your demographics all set, but are you relevant to the audience of the media network’s own target market? Advertising in a gun magazine regarding cakes will never raise good presence. However, advertising about vehicles in a gun magazine helps the niche become related to guns. It is all about understanding advertising semiotics.

2. Reach
Media networks may spread information and have many readers, but you will need to expand. Determining whether a network is a dead end or not, could save you money for ineffective advertising expenses. Think of how the media network and its target markets will evolve in conjunction with your own company.

3. Credibility
Network credibility relies on their sources. If the information they provide is accurate, they gain a wider audience that trusts them. It also helps elevate your business and your business-produced information a reliable source as well. Credibility helps you attract potential customers as well.

Using Blogging to Make Your Customers Feel That They Are Important

July 11th, 2014

Blogging makes things personal for customers, and businesses invest in blogging profusely because it helps with brand development. Making it personal means having your staff or ghost writers write about the employees day to day jobs and the highlights of their day according to their specialty. When people remember figures from your company, they remember the company as well.

With this personality, the staff-written posts should answer the following:

What has improved in this aspect?

How does this affect the industry and our edge as a company?

What is in it for customers?

In a blog, make it a point to open yourself to possible questions readers may throw at you. Making users feel important means answering these questions, but not all of them. One could even create a stand-alone blog that answers the frequently-asked questions regarding one of the posts the staff had made.

It is also important to break it gently to audiences that they might be incorrect in their assumption based on the information from the blog. For marketing purposes, it would also be better not to answer at all. It is important that as a personality, and actual staff of the company, that you understand their trouble and you are willing to give them a walkthrough or work-around to their problem.

With this kind of online interaction, both sides, the company and the audiences, will remember that humans still exist beyond the border of the cyber marketing world.