August 14th, 2014
With today’s information age, the TV and radio are not the only sources of information there is. Every media network, including social networks, cater to a niche audience. If their media connections do not work for your business, do not bother working with them. Here are a few things to consider in maximising your media networks for your business.
1. Target Market
You have your demographics all set, but are you relevant to the audience of the media network’s own target market? Advertising in a gun magazine regarding cakes will never raise good presence. However, advertising about vehicles in a gun magazine helps the niche become related to guns. It is all about understanding advertising semiotics.
Media networks may spread information and have many readers, but you will need to expand. Determining whether a network is a dead end or not, could save you money for ineffective advertising expenses. Think of how the media network and its target markets will evolve in conjunction with your own company.
Network credibility relies on their sources. If the information they provide is accurate, they gain a wider audience that trusts them. It also helps elevate your business and your business-produced information a reliable source as well. Credibility helps you attract potential customers as well.
July 11th, 2014
Blogging makes things personal for customers, and businesses invest in blogging profusely because it helps with brand development. Making it personal means having your staff or ghost writers write about the employees day to day jobs and the highlights of their day according to their specialty. When people remember figures from your company, they remember the company as well.
With this personality, the staff-written posts should answer the following:
What has improved in this aspect?
How does this affect the industry and our edge as a company?
What is in it for customers?
In a blog, make it a point to open yourself to possible questions readers may throw at you. Making users feel important means answering these questions, but not all of them. One could even create a stand-alone blog that answers the frequently-asked questions regarding one of the posts the staff had made.
It is also important to break it gently to audiences that they might be incorrect in their assumption based on the information from the blog. For marketing purposes, it would also be better not to answer at all. It is important that as a personality, and actual staff of the company, that you understand their trouble and you are willing to give them a walkthrough or work-around to their problem.
With this kind of online interaction, both sides, the company and the audiences, will remember that humans still exist beyond the border of the cyber marketing world.
June 13th, 2014
Organic following is when audiences find your blog or your blog post through one of their friends. This friend had probably seen the post through a search engine query, and had probably re-posted it on social media or shared to a friend via email. Regardless of the method, organic searches mean that search engines recognize your blog as an authority, and many readers place value in what you have to say.
1. High Quality
You have to establish that you are the number one blog or website for the specific keywords or niche, and high quality content is the best way to do this. You could do a great amount of research about a topic and write about it, or create a video log, or a well-produced short video. People who find it interesting may bookmark your post.
2. The Right Words and Keyword Proportions
SEO is about using specific keywords to help search engines classify your blog as part of the niche. The heading content is greatly important; it should summarize the topic using the keywords. Most readers today have shorter attention-spans because of the great amount of information bombarding readers today, which makes short and concise deliveries a must.
3. Earning Reader Trust
A high quality post is sure to attract many readers, but earning their trust with your information is highly important as well. In your niches, having professionals evaluate your research, or at least using trustworthy references (academic or public) will help elevate your post’s quality.
May 14th, 2014
Email marketing is only effective if the words in an email can compel the reader to become more interested with the product or service offered by the email. Marketing campaigns must use copy material that contains valuable information, and a good sense of audience mentality. Here are a few things to remember.
1. Befriend Your Audience
Adding personality in a blog or copy is great, but never refer to yourself as an existing person. Instead, befriend your audience by putting yourself in their shoes. Ask yourself the important things for an average person, the products or services they normally purchase, the kind of culture they live in, and their age category. From here, you could adjust your language and the information you share to befriend your readers.
2. Why Should We Buy Your Products?
Your copy should reason why your consumer needs to buy your product, and the valuable information you share serve as main points. Highlight the key differences your product has with the competition. Be sure to say all of these in a short, concise paragraph as well. Too many details is not very good for copy material.
3. Subject And Headline
Most people read newspapers because they are compelled by the headlines. The same is true with email marketing and copywriting; a good, attention-grabbing headline will always benefit you as you draw your readers and have them intake details that will be appealing to them, given you could answer all the questions in their heads effectively.
April 8th, 2014
Financial Services Compensation Scheme Chief Executive Mark Neale admitted that while the Financial Ombudsman’s PPI count had dropped by 20% in the second half of 2013, PPI claims have not yet reached its peak. According to the FSCS research, not everyone in the United Kingdom had made a claim. The revelation that Lloyds, Barclays and RBS had omitted refunds for consumer will also drive up consumer reclaiming of refunds in the coming years.
The Financial Ombudsman Chief Tony Boorman also said that while 263,000 PPI claims have dropped to 190,000, it is still “depressingly high.” The Financial Ombudsman still receives 1,000 complaints for financial services daily, a huge chunk of them about payment protection insurance.
PPI is a policy that repays consumer loans, mortgages and credit cards in case consumers get sick, have an accident or get unemployed. Because of the many exceptions insurances have, many consumers were unable to claim for their benefits from an insurance that cost them £2780 on average.
According to PaymentProtectionInsuranceClaimsCo.co.uk and other claims management companies, despite the refund, single-premium holders may be short-changed by Lloyds, Barclays and RBS because of a regulatory provision called “alternative redress,” which allows banks to compensate consumers with single-premiums with regular-premium repayments.
March 12th, 2014
In this post, “word densities” do not mean a Search Engine Optimization or SEO term. While word density has an effect on search engine algorithms, this post focuses on the writing style and grammar part of blogging. Word densities vary per post, and each of them has these impressions on readers.
1. Sets the Mood
If you read “finance”, “fiscal”, “business”, accompanied by words such as “formerly”, “secondary” and “probability”, you find the article’s mood to be of formal business and an analysis because of “probability.” But if you change the second set of words to “trivial”, “funny” and “absurd”, you may be reading a financial article that is satirical. Words set the mood and people recognize different hierarchies and categories of words that affect different moods in reading the article.
2. Indicates Writer Proficiency
The more you use rare words or industry jargon, it shows that you are in-depth in your field, yet readers cannot consider you good enough for your work. A professional in his or her own field understands that people can only understand in layman’s terms, especially very difficult words or topics they have just read. When you use analogies to explain the many rare terms you use, it indicates how proficient you are in your job and in writing as well.
3. A Call to Action, Entertain, or Inform
Posts and blogs entertain readers by piquing their interests, but some blogs may just call readers to action or just inform them regarding the topic. News articles read often as neutral, getting the statements of every side in a topic and using politically-correct terms, usually neutral terms, in their articles. For most business articles, they explain technical terms and metrics that would be useful for entrepreneurs and proprietors.
March 10th, 2014
In a party, you will often notice the person who is braggy, talkative, a hard drinker or a heavy smoker. You will also notice those who are charismatic, talented and socially-engaging with clever jokes and witty lines. Personality is their common denominator and their uniqueness attracted your attention.
Personality adds color to a blog and shows more honesty. You could write opinions with a genuine flare of rage or a positive note depending on your topic. As long as you provide sources and you make clear if you are biased to one side or just neutral, people can find your posts entertaining.
Audio blog posts can convey these emotions more clearly, although you will need to have the necessary speaking skills to do so. Some people can write well and express themselves through words, but they do not have a clear speaking voice. You will need to develop both your skills in content and speaking with this method.
The discussions/comments area also develops your blog personality. You can respond to your readers and ask them about their thoughts. You could also answer their questions and include your personality in it.
Building authority might be the only hard part in developing blog personalities. You can show credentials that you are a retired doctor, a once-active journalist or other professions in your website. You will need to show proof or a testimonial for the matter for people to trust you.
February 19th, 2014
I was once a bodybuilder, now I’m someone who has a dislocated shoulder and an overgrown lump of hard muscle. All this happened because I had an accident in the gym where many investigators believe as the supposed responsibility of the gym employees themselves.
Gym equipment is fragile, effective as it is dangerous when you are left unsupervised to perform your routines. However, I had consistent and productive routines in the past that these heavier lifting equipment is something I have already grown accustomed to. Gym employees just leave me be while I use the equipment.
But this one time, I detected an imbalance in the weights when I began my dead weight lifts. I asked the employees but they said that the labels were indicating their correct weight. Trusting their judgement, I lifted, only to find in the first attempt to dislocate my shoulder.
My wife hired a no win no fee claim solicitor to work on my behalf and based on his early investigation, it appears that my insurer finds me at fault for personal negligence. However, the claims solicitor stresses it is the gym employees fault because based on my accounts, they claimed the labels of the weights were correct.
After a few months, my solicitor find out that three of the weights were defectively named, and the gym has decided to give me my due compensation. He also informed me the gym was planning to sue the distributor of the weights for their error.
February 7th, 2014
Our ears are highly-sensitive parts of our body. A small scratch in a silent room is significantly defined by our ears, which our brains process automatically to give us an image of what it could possibly be. Without the use of our eyes, the ears analyse the information as quick as the eyes could through the brain. With this in mind, an audio post could revolutionize the way you make content in your website.
If you create an entire blog audio post, you could give people listening or following your content through their mobile devices a breather. They could tune in to your show using their earphones and be mindful of their surroundings as they analyse your content. It might seem a bit counter-intuitive at first, but it is quicker to do so than by reading a post and text.
An audio post on top of a text blog is also helpful. The text acts a subtitle for your audio post. In this way, you also attract search engine robots, which would be helpful when people search for your name online.
Text cannot display emotions properly, not unless you use heavy emoticons in your blog. However, audio replicates your voice; everything that you say and the manner you spoke your dialogue will be helpful in attracting audiences. They might also find it a niche to just listen to you if you have a good speaking voice.
February 4th, 2014
It is obvious from my posts that I am an internet marketer and a search engine optimization expert. I’ve never talked about myself in this blog and I’ve only given tips to you readers regarding the potential of blogs to help your business. Web logs have come far from expressing yourself to actually entertaining a live audience and facilitating your visibility with search engines.
Blogs do get you satisfactory income if your visitors continue to increase because businesses will approach you either to endorse their products through banners, or actually have you critique their products. Aside from getting involved in a respective industry, doing blogs also gives you the following.
1. A Critical Audience
If you’re reviewing certain sponsor items or services, readers may agree or disagree with you. You could engage them through a discussion thread directly below your article or post, or through general messaging. I’ve had fun doing critical chats with my audiences. Audience comments are a great knowledge base regardless of positive or negative comments.
2. Free Things
Some companies will want you to have prototypes of their new items, specifically to publicize it. These prototypes are designed to impress you, and the new features you suggest may actually be added to the item’s final appearance. It’s kind of great to have contributed to the item’s final product given you raised concerns about specific issues.
As bloggers, we are influential writers, especially if we are driving high traffic. Some audiences may agree with us, some may disagree with us. Critiquing can involve an unpredictable rate of error in doing your job. However, you develop trust if you accept the critique of your own audiences and they accept you as being right too, which boosts our integrity not just as bloggers, but as critics in any industry in general.