Online Marketing Content Diversity [Infographic]

February 20th, 2015

As content slowly moves from desktop publishing to smartphone marketing, websites must remodel their content’s diversity and their website design. Web 2.0′s capability to include videos and photographic content will dominate this years content production

Be sure to update your content more often. You’ll definitely need it.

Three Content Generation Ideas That Ensure Very High Traffic.

December 19th, 2014

Content generation is never an easy task, but it can be if you find the right information and sources to put in your blog. However, a generic tips-based blog isn’t going to cut it for your content. You’ll need something fresh and compelling that your readers will have to share in social media or any other network membership they have.

  1. Touching Stories

However, these are not fictional stories. If you happen to stumble upon a touching or unbelievable story over the internet, sharing the story through your blog (first condensed into your own words, think of it as a book report. Complete with everything you feel about the story) will always help. Then let your social media share buttons below and your RSS feed do their thing.

  1. Guest Blogs From The Audience

If you’re a business looking to build your own brand, it would be great to have your audience write the stories for you. Encourage people to tell you stories about using your products or services and if it had touched their lives. When you get submissions, you could encourage the authors to share their content published in your website, which could help generate shares in social media and other networks.

  1. Image-Centric Content

Images speak a thousands more words than words themselves. Using infographics that tackle with real-life situations or even learning to create your own infographics is great content for your website. It’s easier to share and see in social media too!

Curate Vs. Create: The Lowdown on New Blog Posting

October 15th, 2014

Curators nowadays research about the best and interesting relevant content on websites. Taking over the role of many bloggers and content creators, is curating the best move rather than content creation? Here are a few points to consider.

1. The Internet is Chock-full of Content

Affordable production equipment allows normal people to create interesting and high quality content at a moment’s notice. With everyone almost making interesting shows, videos, photos and other hobby-related media over the internet, adding more is quite consequential except from an SEO perspective. Newer content may drown out in the noise as a “been-there-done-that” kind of media.
2. Curating Saves Time and Bandwidth
Video and photo hosting cloud sites allow for photo embedding without redirecting the traffic to another website. This can increase site traffic without directing them away from the “money site.”

3. High Quality Content

Researchers must ensure high quality content relevant to the website’s topics. If it presents any media that is unrelated (except on special occasions, such as a holiday or advertising), then it could lose integrity swiftly. Producing content could resolve this issue.

4. SEO Troubles
The absence of text on curated posts, such as videos and photos, will cause difficult for search engine robots that index the posts accordingly. Original blog posts often contain these keywords, which amplify the site’s viewability with search engines.

Three Secret Ways to Use HTML to Up Your SEO Potential

September 12th, 2014

HTML is not just for website design, it is a way for search engines to understand your website’s content, making it easy to classify your website. Not going over the dark side (of the black hat, mind you), here are three secret ways you could use HTML coding to improve your website’s potential.

1. No Follow
You want good outbound links to ensure that audiences interested in knowing more about the highlighted information understand you make use of reliable sources, thus improving your website’s reputation. However, monetising a blog means using paid links. Using the “nofollow” command helps warn search engines that you are aware you are sending your readers to a paid link, or content you are not too sure about. Implementation appears like this.

<a href=”insertURLhere” rel=”nofollow”>text</a>
2. Multiple Languages
If you have multiple languages implemented in your website, declaring the HTML attribute in the code helps search engines classify it based on country or region. While URLs already indicate the website’s country of origin, declaring the language helps. Not only will your interchangeable language website reach a wider audience and improve traffic, search engines know faster where to place the website too.

Implementation: <html lang=”countrycode (here’s a list)”>

3. Responsive Design Mobile phones and tablets are becoming widely used for online research and smaller screens need special treatment. A knowledge of CSS will help in implementing the following codes based on your design.

Implementation: @”contentpointer” {min-width: “pixel limit for small screens”} and {max-width: “pixel limit for small screens}

For widths, a phone normally has 767 pixels. Tablets have 768-992 pixels, and high definition monitors can display more than 1200 pixels.

Are Your Media Connections Right For the Job?

August 14th, 2014

With today’s information age, the TV and radio are not the only sources of information there is. Every media network, including social networks, cater to a niche audience. If their media connections do not work for your business, do not bother working with them. Here are a few things to consider in maximising your media networks for your business.

1. Target Market
You have your demographics all set, but are you relevant to the audience of the media network’s own target market? Advertising in a gun magazine regarding cakes will never raise good presence. However, advertising about vehicles in a gun magazine helps the niche become related to guns. It is all about understanding advertising semiotics.

2. Reach
Media networks may spread information and have many readers, but you will need to expand. Determining whether a network is a dead end or not, could save you money for ineffective advertising expenses. Think of how the media network and its target markets will evolve in conjunction with your own company.

3. Credibility
Network credibility relies on their sources. If the information they provide is accurate, they gain a wider audience that trusts them. It also helps elevate your business and your business-produced information a reliable source as well. Credibility helps you attract potential customers as well.

Using Blogging to Make Your Customers Feel That They Are Important

July 11th, 2014

Blogging makes things personal for customers, and businesses invest in blogging profusely because it helps with brand development. Making it personal means having your staff or ghost writers write about the employees day to day jobs and the highlights of their day according to their specialty. When people remember figures from your company, they remember the company as well.

With this personality, the staff-written posts should answer the following:

What has improved in this aspect?

How does this affect the industry and our edge as a company?

What is in it for customers?

In a blog, make it a point to open yourself to possible questions readers may throw at you. Making users feel important means answering these questions, but not all of them. One could even create a stand-alone blog that answers the frequently-asked questions regarding one of the posts the staff had made.

It is also important to break it gently to audiences that they might be incorrect in their assumption based on the information from the blog. For marketing purposes, it would also be better not to answer at all. It is important that as a personality, and actual staff of the company, that you understand their trouble and you are willing to give them a walkthrough or work-around to their problem.

With this kind of online interaction, both sides, the company and the audiences, will remember that humans still exist beyond the border of the cyber marketing world.

How to Enhance Your Organic Blog Following

June 13th, 2014

Organic following is when audiences find your blog or your blog post through one of their friends. This friend had probably seen the post through a search engine query, and had probably re-posted it on social media or shared to a friend via email. Regardless of the method, organic searches mean that search engines recognize your blog as an authority, and many readers place value in what you have to say.

1. High Quality
You have to establish that you are the number one blog or website for the specific keywords or niche, and high quality content is the best way to do this. You could do a great amount of research about a topic and write about it, or create a video log, or a well-produced short video. People who find it interesting may bookmark your post.

2. The Right Words and Keyword Proportions
SEO is about using specific keywords to help search engines classify your blog as part of the niche. The heading content is greatly important; it should summarize the topic using the keywords. Most readers today have shorter attention-spans because of the great amount of information bombarding readers today, which makes short and concise deliveries a must.

3. Earning Reader Trust
A high quality post is sure to attract many readers, but earning their trust with your information is highly important as well. In your niches, having professionals evaluate your research, or at least using trustworthy references (academic or public) will help elevate your post’s quality.

Important Things to Remember When Copywriting

May 14th, 2014

Email marketing is only effective if the words in an email can compel the reader to become more interested with the product or service offered by the email. Marketing campaigns must use copy material that contains valuable information, and a good sense of audience mentality. Here are a few things to remember.

1. Befriend Your Audience
Adding personality in a blog or copy is great, but never refer to yourself as an existing person. Instead, befriend your audience by putting yourself in their shoes. Ask yourself the important things for an average person, the products or services they normally purchase, the kind of culture they live in, and their age category. From here, you could adjust your language and the information you share to befriend your readers.

2. Why Should We Buy Your Products?
Your copy should reason why your consumer needs to buy your product, and the valuable information you share serve as main points. Highlight the key differences your product has with the competition. Be sure to say all of these in a short, concise paragraph as well. Too many details is not very good for copy material.

3. Subject And Headline
Most people read newspapers because they are compelled by the headlines. The same is true with email marketing and copywriting; a good, attention-grabbing headline will always benefit you as you draw your readers and have them intake details that will be appealing to them, given you could answer all the questions in their heads effectively.

PPI Claims Expected to Rise in the Next Few Years

April 8th, 2014

Financial Services Compensation Scheme Chief Executive Mark Neale admitted that while the Financial Ombudsman’s PPI count had dropped by 20% in the second half of 2013, PPI claims have not yet reached its peak. According to the FSCS research, not everyone in the United Kingdom had made a claim. The revelation that Lloyds, Barclays and RBS had omitted refunds for consumer will also drive up consumer reclaiming of refunds in the coming years.

The Financial Ombudsman Chief Tony Boorman also said that while 263,000 PPI claims have dropped to 190,000, it is still “depressingly high.” The Financial Ombudsman still receives 1,000 complaints for financial services daily, a huge chunk of them about payment protection insurance.

PPI is a policy that repays consumer loans, mortgages and credit cards in case consumers get sick, have an accident or get unemployed. Because of the many exceptions insurances have, many consumers were unable to claim for their benefits from an insurance that cost them £2780 on average.

According to PaymentProtectionInsuranceClaimsCo.co.uk and other claims management companies, despite the refund, single-premium holders may be short-changed by Lloyds, Barclays and RBS because of a regulatory provision called “alternative redress,” which allows banks to compensate consumers with single-premiums with regular-premium repayments.

The Effects of Word Densities in a Blog

March 12th, 2014

In this post, “word densities” do not mean a Search Engine Optimization or SEO term. While word density has an effect on search engine algorithms, this post focuses on the writing style and grammar part of blogging. Word densities vary per post, and each of them has these impressions on readers.

1. Sets the Mood
If you read “finance”, “fiscal”, “business”, accompanied by words such as “formerly”, “secondary” and “probability”, you find the article’s mood to be of formal business and an analysis because of “probability.” But if you change the second set of words to “trivial”, “funny” and “absurd”, you may be reading a financial article that is satirical. Words set the mood and people recognize different hierarchies and categories of words that affect different moods in reading the article.

2. Indicates Writer Proficiency
The more you use rare words or industry jargon, it shows that you are in-depth in your field, yet readers cannot consider you good enough for your work. A professional in his or her own field understands that people can only understand in layman’s terms, especially very difficult words or topics they have just read. When you use analogies to explain the many rare terms you use, it indicates how proficient you are in your job and in writing as well.

3. A Call to Action, Entertain, or Inform
Posts and blogs entertain readers by piquing their interests, but some blogs may just call readers to action or just inform them regarding the topic. News articles read often as neutral, getting the statements of every side in a topic and using politically-correct terms, usually neutral terms, in their articles. For most business articles, they explain technical terms and metrics that would be useful for entrepreneurs and proprietors.